#Netflix active users series#
For example, Netflix's latest hit show is Lupin, a French-language heist series pulling in audience numbers unseen for a Netflix original show since The Witcher in December 2019. Netflix's unprecedented worldwide scale is widening the audience for programming that, conventionally, would never be considered sure-fire hits. While the pandemic clearly worked to Netflix's advantage, the company had been preparing for a streaming-first world for more than a decade now." Lupin's surprise hit "As much of the world is still shuttered in their homes with nowhere to go and nothing to spend their money on, consumer adoption of streaming services has been accelerated by years. "It is still striking to see how the COVID-19 pandemic has been nothing but a major boon to the company's operations," MoffettNathanson analyst Michael Nathanson said in a note about the results. But the fact that it came earlier rather than later suggested Netflix was confident enough in its growth trends to start charging members more in spite of a myriad of new rivals. The price bump, likely unwelcome by some subscribers, was widely anticipated by investors and analysts to come sometime in 2020 or possibly 2021. And later that month, Netflix raised prices in the US for both its most popular, standard plan and its higher-end premium plan.
#Netflix active users free#
In October, it ended its long-standing practice of offering month-long free trials to new subscribers. Still, Netflix had already shown signs that its growth was chugging along during the latest period. With the eye-popping size of its original-programming pipeline and its stream-at-home model, Netflix was ideally positioned to keep serving up new shows and movies to people stuck at home and desperate for entertainment.īut even Netflix warned that its popularity early in the year was likely pulling forward demand that it would have typically expected to materialize later.
Netflix added more new subscribers in the first three months of the year, for example, than it ever had before, record growth that was taken as a bellwether for the popularity of streaming video during the coronavirus pandemic. Though Netflix's growth slowed to a crawl in the previous quarter, the latest results cap a year of soaring popularity for Netflix, as many households came to grips with entertaining themselves more at home. Shares jumped 14% percent to $571.18 in recent trading Wednesday. Investors were flocking to Netflix stock because of the unexpectedly strong growth, as well as news that Netflix financials are solid enough that the company will consider share buybacks and will stop borrowing money to fund its day-to-day operations.
Analysts on average expected about 6.1 million member additions, according to Thomson Reuters. That beats Netflix's October guidance to add 6 million new members. On Tuesday, Netflix said subscribers increased by 8.51 million between October and December to hit 203.66 million total, according to its Tuesday report on fourth-quarter results. HBO Max has only 12.6 million active accounts. Disney's Hulu service, which has been streaming as long as Netflix but operates only in the US, has 38.8 million subscribers.
#Netflix active users plus#
Netflix's subscribers surpassed 200 million as the company closed out 2020, a milestone further cementing Netflix as the world's biggest subscription streaming video service of its kind.īy comparison, Disney Plus - which has been the breakout hit in the so-called streaming wars, when a parade of new Netflix rivals launched - ramped up to 86.8 million subscribers in its first year.
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